The Crest Brand Reimagined
The goal for this project was to reimagine an everyday household brand. After researching more about the toothpaste industry I learned that nearly 400 million toothpaste tubes are discarded every year in just the U.S. alone. On a global level, that number raises up to 1.5 billion.
The concept of the rebrand was to focus on the environmental impact
and change the overall perception of the brand. If crest implemented toothpaste tablets, that would eliminate the need for plastic tubes. The tins that hold the tablets could either be refilled or repurposed.The minimalist design is reflective of the innovative nature of the product.
